ADVICE ON ALL ASPECTS OF DEALING IN THE ARAB WORLD
FROM TRANSLATING BUSINESS CARDS TO ROYAL AUDIENCES
 
     
 

THE MIDDLE EAST

The exact boundaries of the Middle East are not unanimously agreed, but the area is often equated with the Arab World, which is much easier to define. The Arab World is a vast stretch of territory extending from Morocco in the extreme northwest to Oman in the extreme southeast. It is a mistake, however, to think of the whole region as a homogenous entity. Even the common bonds of religion and language are not as binding as the average westerner tends to think. Many Arab countries have substantial Christian minorities and Arabic is arguably the most dialectic language in the world. Think of the area instead as a rich and varied tapestry, woven from a single cloth with interconnecting yet different designs. There are of course many constants throughout the region but it can take many years of first hand experience to differentiate between variants of those constants and local peculiarities. The most common romantic view of the Arab World is a desert of soft, shifting sand. No one, Arab or westerner, in his right mind would dream of venturing into the Empty Quarter or the Sahara without a seasoned guide. Nor should a foreign businessman consider venturing into this deeply spiritual wilderness without expert advice.



 
 
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